Creating an authentic, consistent brand with a distinct personality sets you apart from the competition and allows people to engage with your brand on a deeper level.
Your brand is an entire ecosystem that governs how you interact with the outside world. In a nutshell, your brand is a promise to customers about how you will conduct business. Your choice of design, colors, and wording should represent the emotions your buyers will feel when using your product.
Michael Kelly is a young entrepreneur who, along with his like-minded business partner Brittany, founded a one-of-a-kind marketing agency Ads and Funnels, aiming to assist e-commerce brands in creating and maintaining an online presence through smart advertising. Both are outspoken persons who believe in hard work and consistent action. Here are some of the insights they shared with us for the best possible online brand advancement in 2021.
Define Your Brand’s Identity
The cornerstone of your brand’s success lies with defining several core values that mean the most to you and on which you would like to focus your efforts.
If you ask your customers to describe your brand in two or three sentences, what would they say about you? What would you like them to say about you?
As business owners, we often go into complex and sophisticated explanations trying to describe what we stand for and what we believe in. But no one can remember or repeat them when talking about your business.
When you market your business in any way (through a website, customer service, advertising, and so on), you need to make sure that you communicate two or three values that shall be associated with you.
Use the Power of Words
Words are the most potent force available to humanity. Words have energy and power. The right use of words can build a brand, while the wrong use can destroy it.
Michael put it perfectly: “Find something to help you stick out from all of the noise. Mine happened to be joking about selling foot pictures in my content strategy. By doing this I was able to differentiate myself and make people “feel” a certain way. I believe people remember how someone makes them feel longer than a piece of content that teaches them something and in this case through making someone laugh I was able to make them feel happy”.
Harness Your Marketing Skills
Michael and Brittany shared 4 essential marketing skills designed to boost a company’s income:
- Strike a Surge in Your Average Order Value (AOV)
Most marketers’ first inclination when it comes to scaling income is to attract new customers—but it is far from being the only way. Another way to look at revenue growth is through the lens of average order value. You can get more value out of the clients you already have by boosting your Average Order Value (AOV) instead of (or together with) trying to win over new ones. That implies you can expand your firm without increasing your marketing, advertising, and other expenses.
- Transform a Customer into a #1 Fan Through Their Lifetime Value (LTV)
LTV is the total amount of money you will get from a customer over the length of their relationship with you. Assume you own an e-commerce company. If the average client spends $500 per year and stays with you for ten years, the average customer LTV is $5000.
“Your ability to turn a customer into your #1 fan through using cost-effective channels such as email, SMS, and ChatBot will make or break your profit margin”, says Michael.
- Use Heatmaps & Split Tests To Increase Store Conversion Rates
Knowing the interests and expectations of the target audience is the key to success. Use tools like HotJar and Microsoft to study buyer behavior. These and other approaches can be used to increase a range of website metrics, although they are most typically associated with recruiting new customers, registrations, and downloads, among other things. Conversion rate optimization, in other terms, is a means of converting website users into buyers.
- Optimize the Customer Experience For Mobile
The average smartphone user spends over 3 hours a day online. Because ensuring the best possible customer experience is critical to the success of any business, the answer is straightforward: any successful brand should now optimize its service to be mobile-friendly.
Stay Consistent
Once you’ve found your core values, the most important thing is to be consistent. Color, logo, language – everything should reflect the core values of the brand.
A logo is not a brand yet. And the slogan is not a brand. And the color. Even advertising is not a brand yet. What helps build a brand is a consistent and relentless pursuit of ideals.
“The pitfall always lies with inconsistency or giving up too soon. It’s cheesy but I can’t tell you how many times I almost called it quits right before the “miracle”. I thank God every day. Because it changes everything, really. It’s a balance of being consistent & never giving up. But also learning when something isn’t working and pivoting, not holding onto it. Being okay with failing along the way but not being okay with giving up on your big dream”, says Brittany.
Should you wish to gain more insights for the growth of your online business, the best way to contact Michael Kelly or Brittany Bush on Facebook or head over to www.adsandfunnels.org!
