Running and managing a marketing agency can be a very profitable venture considering nearly every company would rather hire an agency than have an in-house marketing team. But just like with any other business, you need to be smart about how you manage your marketing agency.
This is a very competitive industry, but that doesn’t mean you can’t be successful in it. Marketing is always in demand and global digital ad spend has reached $389 billion in 2021.
To help you achieve your goals, we’ve prepared a list of tips that will help you manage your marketing agency, make it a success, and start attracting clients.
Use the Right Tools
The key to running any business is to utilize every tool you can and automate as many business processes as possible to make your job easier and more efficient. There are seemingly countless tools to choose from, and getting some of them would be a waste of money.
However, here are a few tools that would be a smart choice for any marketing agency:
- File storage tool. If you still work with paper files, you need to switch to a file storage tool and a good choice is Google Drive. It’s free, perfect for agencies because it was built for collaboration, and allows you to add an extra layer of security with features such as 2-step verification.
- Customer relationship management tool. A good CRM tool will help you build strong relationships with your clients and allow you to create a personal relationship with every one of them. It enables you to track and collect important data and gives you more sales opportunities.
- Project management tool. Keeping track of all of your projects and making sure all tasks are performed on time becomes much easier when you use a project management tool. These tools come with features such as to-do lists, scheduling, message boards, and file sharing, to name a few.
Finally, if you run an agency that has clients from different time zones, you should implement a Timezone API tool. With this tool, you can make communication simple no matter where in the world your clients are located and you will always know the time zone your client is in.
Prepare a Great Pitch
Successful marketing agencies with a great reputation don’t have to worry about this because clients usually come to them. However, agencies that are still making a name for themselves need to take finding new clients seriously. This is where pitching comes in.
When you have a great pitch, it will show potential clients that you are an agency worth their time and trust and that you will do everything to achieve their marketing goals.
However, writing a good pitch can be hard if you don’t have any experience, so you should probably consider using a marketing proposal template. This template will help you create professional pitches that contain all of the necessary information your potential clients will want to know before they sign a contract with your agency.
Also, it would be extremely helpful if you know how to create a winning marketing plan.
Make Sure Your Team Is Happy
Sometimes business owners direct so much of their focus on clients that they forget about their employees and unintentionally mistreat them. But you should never forget that your employees are the soul of your business and should be treated as such.
As much as 85% of employees are not engaged in the workplace and that is because they don’t feel appreciated or motivated to do their job.
Luckily, there are some things you can do to make your team happy:
- Provide positive feedback. People want to know their work is appreciated and by acknowledging your employees from time to time and giving them praise, they will be more motivated.
- Pay them well. Proper compensation for a job well done will encourage employees to work as hard as they can. Additionally, your competitors won’t be able to entice your best employees to join their agencies if you offer a competitive salary.
- Make room for career progression opportunities. No matter what position an employee starts working at when they join your company, they should be able to work their way up the corporate ladder and earn their success.
Use Your Marketing Expertise to Promote your Agency
Increasing your visibility is important for any business, but as a marketing agency you have one advantage, and that is that you can use your own expertise to promote your business.
Create an enticing digital marketing strategy that will show off your expertise while also getting your message to the right people. With a good campaign, you will attract a lot of leads to your site and improve your brand reputation.
Increasing online visibility is very important, but don’t forget to use some traditional marketing tactics as well. Simple things like networking, attending local events, and forming alliances with other businesses in your community can do wonders for your business.
Final Thoughts
Succeeding in the world of marketing can sometimes feel like an uphill battle, but if you’re willing to put in enough time and effort, it won’t take long until you grow your business. Just be patient and remember all the tips you read about here and there won’t be any issues.
