Harman Sidhu has been very successful at promoting leading brands in India. Her following and fan base is so loyal that brands collaborate again and again with her. Recently, she collaborated with Estee Lauder to promote their latest offering in India.
Estee Lauder is an American brand that has a strong presence worldwide. But their Indian consumer base is not so strong. For Estee Lauder, social media influencers are the best way to reach target audiences who would actually end up buying their product.
They have collaborated with Influencers worldwide. And now they have been collaborating with Influencers in India to strengthen their presence and brand value in the Asian Subcontinent.
Their recent collaboration with Harman Sidhu was a huge success. The product was received very well and Harman’s own feedback was amazing. She says that she would never promote any product, which she doesn’t like herself. It is all because she cares about her fan base. If she would pitch them bad stuff, their loyalty would subside.
With TikTok Ban in India, Harman Sidhu is no longer able to connect with her half a million followers. However, she is hopeful that her fans would find her again on Instagram (@harman_fitness_mommy) where she is almost nearing 150k followers. She is also very excited about the news Instagram feature “Reels”, which she thinks could be the next TikTok in India.
This was her second collaboration with Estee Lauder. She did it before a few months ago, and clearly the response was so good, that the brand decided to collaborate again.
