Established in 2019, NU Media is the result of the coming together of two spectacular firms; Universal Processing and NXT Factor. Ada Hu is the founder of NU Media, a company build to provide meaningful value and support for small and medium-sized businesses to aid growth and advance the course of meeting their business goals.
Equipped with a diverse group of digital strategists, marketing experts and Web developers, NU Media encompasses the true meaning of service, excellence, innovation and customer satisfaction. Ada Hu, the company’s CEO and Managing Partner underscores this attribute in a recent chat. According to her, there is a continuous push to provide the highest level of digital media services at all times and for all clients.
While the digital media space is largely saturated with all sorts of brands, NU Media stands out. Here are some reasons why the company is blazing a new trail in the industry.
Unique Market
When NU Media set out to change the narrative, Ada embarked on a learning process that revealed a lot of gaps in the industry. Most digital agencies simply focus on the big brands and some mid-level brands as well. She discovered that the much neglected small brands hold the future. The market is huge, and as a digital agency, NU Media pays attention to small and mid-level businesses, providing unique digital solutions and helping them achieve growth.
Personnel Strength & Diversity
There is, indeed, strength in diversity. Drawing from the richness of individual members in areas like brand strategy, marketing communications, Web design, branding and so on, NU Media has been able to pull together a team of young, ambitious and driven individuals. Ada says there is a great attention given to women, who make up 95% of their team as well as young people. “But it’s not just a gender project. We are giving opportunities to talented women with great potential to show the world what they can do,” she says.
Transparency
Transparency is the watchword at NU Media, says Ada. You can easily tell by the way they engage their clients. In fact, their campaigns often begin with Discovery. They take a comprehensive look at the challenges and targets of each business and only take on businesses they know they can help. It takes gut, courage and honesty to be this transparent, and it has certainly placed the company on a pedestal that very few can attain.
Innovation
Innovation is how NU Media was able to help clients bounce back from the losses that came with the pandemic, and helped many others survive through it. Innovation is how the company has been able to stand out, offering unique services with modern trends and techniques and providing cutting-edge solutions to problems. “We pass on that trust that we have for each other as a team on to how we relate with our clients and show them that they can trust us with their digital needs,” says Ada.
Collaboration
The way NU Media achieves results is by bringing together the individual brilliance of their various professionals onto the table. The company culture relies on the trust they have for each other and the synergy they have accumulated collectively. As Ada puts it, “We collaborate on everything and have the confidence to rely on each other so our team can function as a cohesive unit”.
