Videos are an excellent form of media that has proved beneficial to both brands and content creators. However, the real challenge is to make top-quality videos to stand out in the concentrated social market. One platform which provides exceptional tools and strategies to make unique videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows consumers to create videos that are appropriate to be posted on popular social media platforms (such as Facebook, YouTube, and Twitter). Ever since its launch at the end of 2017, it has gained more than a million users from more than 195 countries who have created more than 2 million videos in over 75 languages.
Sanket Shah (CEO) and Harsh Vakharia are the tech minds behind InVideo. InVideo has become the talk of the town in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also simplify video creation accessible to mobile users across the globe. This constructive platform uses high technology comprising premium pro features and stock footages which the user creates an outstanding video. InVideo is fostering in creating unique and engaging content through their compelling video-making platform.
The tech minds behind InVideo have compiled this document for our learning. Let’s jump into the details:
1. Hook viewers in the first 5 seconds
To captivate your spectators’ kindness, control motion. Our eyes are speedily drawn to a screen that is moving. Movement plus eye-catching visuals, such as individuals or animation with the artistic appeal, can make viewers stop scrolling and click on your video.
An easy way to do it is to make the most exciting part of your videos come first and stimulate curiosity in your viewers’ attention.
2. Use best video lengths
Marketers are frequently advised to keep their videos brief. Though, the best video length is pretentious by several aspects: your audience, content circulation platform, viewers’ gadgets, and position, and value.
If your audience views your videos on mobile phones while in traffic jams or subways or during breaks at work, they need something swift. An extended video will see them skim through the sections on your video, missing out on your main idea.
You can also pick to collaborate with a freelance social media manager to control the correct video length for your viewers and the platform you intend to endorse.
3. Use jump incisions
Editing those milliseconds will help you get to the point, convey your thoughts rapidly. You can also use jump cuts to remove recurrence in a long video, delete unnecessary pauses, and something off-topic.
4. add captions/subtitles
The possibility of viewers not being considerate of your videos on this network is significant. Captions or subtitles benefit from bridging this gap.
While some people may find them maddening because of the block of text that complicates some display sections, it is a definite way to communicate your message when spectators turn off sound.
Likewise, subtitles or captions can benefit your videos to be more manageable, improve user watch time, and overcome language blocks.
5. Tell a story
Storytelling has become an imperative tool in online marketing, as we can relate. Employing storytelling is a great way to fascinate more eyes to your videos. It removes the boring part of your videos or prevents you from looking too advertising.
For you to thrive at storytelling, you may use numerous plot outlines. You can do a revival or share your achievement journey or how you overpowered a more considerable encounter that faced your profession. Whatever the case maybe, storytelling can make your videos more fascinating and factual.
