Increasing online sales is a top priority for the vast majority of companies. But while online selling offers numerous benefits, many companies still don’t fully understand how to consistently grow their online audiences and drive more sales in the process.
The good news is that there are strategies SMBs can implement that have been proven to provide measurable improvements that can be built upon. These strategies can take time, but they can become either an effective aspect or even a central part of how you make sales online.
Let’s look over five strategies that you should consider below.
Implement Crowdfunding Marketing
Crowdfunding marketing might not be the most known way to make sales online, but for those that know its potential, it can be incredibly powerful. In fact, if you know how to use it properly, crowdfunding marketing has the potential to generate thousands of sales and build you a loyal following of customers who will eagerly wait for new products.
Basically, it’s a strategy that allows you to display your products to an audience of prospective buyers who are primed to look for new and interesting things to purchase. But how does it work?
Well, you start by getting your product published and showcased on a respected and reliable product discovery platform, where it can be seen by tens of thousands of people who might be interested.
You can leverage the trust and authority of the platform and remove many of the trust issues that you would have to overcome otherwise. You can also boost your brand awareness and introduce people to the possibility of becoming your customers, all with a single appearance.
These types of platforms are perfect for businesses that have an exciting product and want to quickly introduce it to their audiences online. You can launch a product, get a quick influx of sales, and build on that to further grow your company.
Leverage Your Mobile Audience
Mobile devices account for the majority of online traffic. And that means that if you want to maximize your company’s sales potential, you need to be willing to cater to the mobile users who can often have different habits, preferences, and purchase processes from your desktop buyers.
Because of that, you need to take the time and think about how you can generate more sales on mobile devices and provide them with a more mobile-centric experience.
For instance, you can use an app builder to create a beautiful-looking and customizable app with powerful features that enhance the user experience and facilitate sales. The good thing about this type of approach is that instead of spending thousands on a development team, you can leverage proven designs and features to create an app that will look and perform great at a fraction of the cost.
You can implement eCommerce capabilities straight into your app and provide users the opportunity to make a purchase without having to go to your site. This also means you can run special promotions and push notifications to keep your brand on the minds of your customers, increasing sales and customer lifetime value.
Highlight Social Proof
It’s hard to overestimate the importance of social proof when selling online. With so many risks faced by online shoppers, audiences have learned to become more cautious about who they decide to buy from.
And social proof is one of the first things that people look at. Today, it’s very easy to look up reviews, testimonials, and customer experiences, both on the business website and review websites. So, if you don’t want to dissuade customers from buying, you need to make sure that your reviews are consistently positive and represent your company as reliable and professional.
In fact, it’s a good idea to showcase social proof elements such as reviews on every important page of your site. Sure, you should have a dedicated page just for reviews, but it’s a good idea to have reviews on product pages as well, where people can see not just what your company is about but also how customers rate specific products.
Learn More About Your Customers
Making sales often comes down to how well you can cater to the unique needs of your customers. It’s impossible to meet everyone’s needs at once, so you need to prioritize and decide what type of person you want to attract and convert into a customer.
But for that to happen, you’ll need to take the time to get to know your customers, performing thorough research into who they are, what they like, what they value, and how they browse the web.
Only then will you be able to separate yourself from the competition, finding the brand voice and unique selling proposition that makes your company stand out and helps you attract just the right customers.
But how can you gain a better understanding of your customers? Well, there are a variety of methods you could try, including customer interviews, surveys, and even on-page polls.
Bottom Line
Boosting sales is the best way to ensure a promising future for your company. And with the strategies above, you should have no trouble finding your ideal customer and getting them to trust you.
