Priscilla Vilchis added one more recognition to her successful career, as her brand ‘Reina’ won the Mike Tyson Pound 4 Pound Award as the best of the best in the cannabis industry.
This allows her brand to collaborate with the former boxer to take the medical and recreational marijuana business to the next level in the American community.
Vilchis and his partner Alejandro Gonzalez are the youngest minorities to self-fund their business in Nevada. Now, with Mike Tyson on their team, there will be no stopping them in their mission to expand cannabinoid products throughout Las Vegas and the rest of the country, as they are industry leaders that aim to make a break in the market.
Tyson has long been an advocate for the legalization of cannabis and launched his brand of marijuana in October 2020, which has earned him millions with his extravagant products, such as the ear-shaped jelly beans about his historic moment with Evander Holyfield. He has also been leading a cultivation project in California for several years that has made him a leader in the movement to decriminalize and legalize the consumption, possession, and sale of marijuana.
Vilchis has experienced achieving extraordinary deeds in the cannabis business in 2013. She has managed to become the youngest and first-ever minority female CEO in the recreational industry that managed to get dual-licensed in Nevada to commence medical and retail (recreational) operations for cannabis cultivation and production, and the first woman that got a permit for cannabis cultivation, manufacturing, distribution, and delivery in the city of Lynwood, California.
The alliance between Vilchis and Tyson promises to enhance the marijuana business to improve its visibility and take its consumption to a level never seen before, as their brands, both ‘Reina’ and ‘Tyson 2.0’, can reach historic heights with the sale of cannabinoid products.
The formula of the union of these two entrepreneurs will even contribute to the growth of their brands. Vilchis, with her vast experience in the sector, will be able to stimulate good quality practices in the production and commercialization of the products, since she was the one who built a business with a 25 square meter facility that has first-class resources. On the other hand, Tyson will be able to help promote the products as she is a global icon with almost 20 million followers on her social networks.
Also, Vilchis and Tyson will bring their goals closer, as the Latina will be able to continue fighting for women to have more space in industrial powers and for marijuana-based products to reach the healthcare system as an excellent low-cost alternative medicine for pain relief; while the retired athlete will be able to grow the business that brought him out of financial bankruptcy.
