A press release is a formal way to announce something newsworthy. It is written in the third person and sent to media outlets such as newspapers, magazines, or online publications. Creating a press release can be a significant boon to your business or organization because it is essentially free marketing. Here are eight reasons you should write a press release.
Announce A New Product Or Service
This is probably the most common reason to write a press release. If you have something new to offer potential customers, tell the world about it! Write an exciting and informative press release that will interest people in trying out your new product or service. Include all the essential details, like what your product does, how much it costs, where it’s available, etc.
When creating a press release, there’s no need to go it alone. A digital public relations agency like Digital PR can help you write and distribute your press release to the right media outlets. They have the expertise and contacts to get your story in front of the right people, which can help boost your business or organization.
Launch A New Website
Did you just launch a brand-new website? Writing a press release is a great way to generate buzz and get people talking about your site. Be sure to include links to your website in the press release, so interested parties can check it out for themselves. And don’t forget to promote any particular features or offers you might have available on your site.
Rebranding
Whether changing your name, logo, or both, announcing your rebranding efforts via press release is a great way to spread the word to current and potential customers. Include information about why you decided to rebrand and what changes people can expect to see. And if you’re unveiling a new logo, include an image of it in the press release.
If you’re rebranding, a press release is a great way to inform people about the changes. In your press release, include information about why you decided to rebrand and what changes people can expect to see. Include an image in the press release if you have a new logo.
Hosting An Event
If you’re hosting an event that you think would interest the general public, writing a press release is a great way to generate excitement and get people talking about it. Include all the important details like when and where the event will take place, what guests can expect, etc. And if you have any special promotions or giveaways planned for the event, mention those as well.
Issue a warning
If something is happening that you think people should be warned about (e.g., severe weather conditions), writing a press release is an effective way to get the word out quickly. Be sure to include all relevant information about the situation and what people should do (e.g., evacuate the area immediately).
When issuing a warning, it’s crucial to include all relevant information and what people should do. For example, if there is severe weather, have evacuation information.
Share Some Good News
Did your company just achieve something noteworthy? Whether you won an award, hit a major milestone, or made a significant donation, share your good news with the world via a press release. Not only will this help generate some positive PR for your company, but it will also make current and potential customers happy knowing they’re supporting a business with ethical values.
Call Attention To An Important Cause
If there’s an important cause that you’re passionate about (e.g., environmental conservation), writing a press release is a great way to call attention to it and hopefully rally support from others who care about the same issue. Be sure to include information about what people can do if they want to help support the cause (e.g., donate money or volunteer their time).
Resolve Conflict
If there’s been some negative press surrounding your company, writing a press release can effectively clear the air and set the record straight. Include information about what happened and why you believe it wasn’t your fault. And if you have any evidence to back up your claims, be sure to include that as well.
Conclusion
As you can see, there are many reasons why writing a press release could benefit your business or organization. So next time something newsworthy happens, don’t hesitate to write one up (or hire a Digital PR agency) and send it to various media outlets. You never know; your story could get picked up and shared with a broad audience.
