Marcel Yoshida is a man of exceptional talent, passion, and diversity, whose life story reads like an epic adventure novel. Aged 45 and born in Brazil to Japanese/Italian parents, Marcel is a German citizen who joined NIO as the Head of Europe Service Operations Support last November. Marcel’s experience as a seasoned global manager in the automotive industry is unparalleled, having previously worked as Global Manager of Sales and after-sales for Ultra Limited Supercars at Italdesign-Giugiaro.
Marcel’s passion for racing is also related to his experience and events with the DTM, Formula-E, and F1, where he had the privilege of working alongside great race drivers like Nico Rosberg. His connection to the automotive world started at the young age of 14 years as an apprentice technician, and since then, he has relentlessly pursued his professional career parallel to his academic studies.
Beyond his impressive professional accomplishments, Marcel is also a semi-professional musician, playing the drums and percussion. He refers to music as the bridge between logic and emotions, a fitting metaphor for his life’s journey. Marcel is deeply committed to social inclusion and has initiated a music project aimed at introducing underprivileged communities to the sounds of Jazz, Bossa Nova, and Fusion music.
Marcel’s global travels, which have taken him to over 100 countries, have provided him with a unique perspective on life and a deep appreciation for cultural diversity. Marcel is a firm believer in giving back to society and has volunteered his time and resources to support individuals with severe handicaps, further demonstrating his commitment to making the world a better place.
In his new role at NIO, Marcel is set to leverage his extensive experience and diverse background to drive the company’s Europe Service Operations Support forward. With his impressive track record in the automotive industry and his unwavering passion for excellence, Marcel is poised to lead NIO to new heights.
In conclusion, Marcel Yoshida is an exceptional individual whose life journey is a testament to the power of hard work, passion, and diversity. His commitment to excellence, social inclusion, and giving back to society make him a truly remarkable human being. NIO is fortunate to have him as a part of their team, and we can’t wait to see what the future holds for this remarkable individual. To know more about this fascinating individual follow him on his official Instagram page @yoshida.marcel (marcel yoshida_official) and/or his official LinkedIn page (Marcel Yoshida, Head of Europe Service Operations Support).