Elijah Norton, president of Veritas Global Protection Services, recently sat down for an interview with business-opportunities.biz. In that article, he shared some of the insights that have allowed him to get to where he is today. One particular focus centered around keeping customers engaged and coming back.
Every business is looking to retain customers as a company grows. Taking a long-term approach is one of the main focuses of Elijah Norton Veritas Global Protection, as he thinks too many people get caught up in trying to become successful right away. Building long-lasting relationships will help with that process, and having a plan of five years or even longer to really see a business out is the way to go.
Patience can also go a long way towards not feeling like customers need to have amazing, unsustainable benefits from the very beginning. Some business owners try to do too much at first, and it ends up driving customers away. By doing things the right way and being patient, customers do not feel like they are being rushed through the entire process.
Satisfied customers start with employees
Businesses that begin to grow need employees, and if they do not share the same mindset to help satisfy customers, it can crash an entire business plan. That is why investing in employees makes for a better organization, a better plan for the entire business, and so much more.
Norton sees technology as a massive part of what is to come to help with employees. Instead of necessarily looking at technology to replace employees, there will always be the human element that many customers are looking for. Employees need to know how to use technology to speed up some of the longer processes but perform when needed most.
He encourages business owners to hire the right people and recruit those who have the same type of myself. Customers will build relationships not only with the business itself but even employees in some situations. That is a huge benefit for businesses trying to get customers to come back again and again.
Outstanding customer service
Business owners will sometimes get too caught up in trying to keep up with everyone else and grow the business without caring about the customers. This is a fatal mistake that too many business owners make, and it could leave those loyal customers from the beginning out to dry.
Ultimately, any new company will benefit greatly from customers who stand for the business and will support it when things continue to take off. Those early steps can make a big difference later on.
About Elijah Norton and Veritas Global Protection
Veritas Global Protection is a company that specializes in automotive finance and insurance. Elijah Norton headlines the company as it provides protection products and service contracts that can help many people out when they need it most. Serving numerous countries, customers can see how much is protected on the road.
