If there is one thing that connects all human beings, it’s the need to maintain good physical and mental health to reach a prosperous future. From a business perspective, tapping into one of the greatest needs of humankind is always likely to be a good idea because it allows the entrepreneur to connect with the broadest possible audience and client base. However, understanding, grasping, and conquering that potential connection is another battle entirely for many entrepreneurs. Arguably, it’s a threshold that separates the moderately successful business owner from the market leader.
Commonality is a perfectly placed catch-all term for the relevance and relatability sought after by global commerce and independent trade alike. When a given sector has the pressing needs and demands of health, and it meets the shared experience of the vast majority, there lies a great potential for a successful business and outstanding client experience. Dr. Brian Hutcheson, Director of Caring Medical Florida’s Dynamic Orthoneurologic Correction program, sees that potential and is prepared to go over and above to achieve the best experience for his clients.
Dr. Brian Hutcheson’s present ventures necessitate a strong, regular, and relevant content output to his social media channels. As the vast majority are now familiar, platforms such as Instagram, TikTok, and YouTube enable audiences from across the globe to not only consume but engage in information and expertise on a variety of aspects of life. Hutcheson believes healthcare should be no exception, which is why he is dedicated to sharing ‘pearls of wisdom’ with the health and wellness communities online. While commonality is a doctrine he employs day-to-day in the clinic, the greatest shared understanding can surely only be attained by wielding the limitless tool of online media.
In more specific terms, Brian seeks to provide willing consumers with real-world solutions to joint health and mindset challenges faced by significant chunks of the population. Informed by the things he has learned over the past 12+ years, Brian seeks to be as much a listener as a teacher, with insight based on experience equally to formal education. This modus operandi speaks to Brian and Caring Medical’s broader, more subversive approach. By sharing with others his motif that crucial choices, such as living with honesty and integrity, directly influence health, Brian can help individuals address their health issues with universal relief mechanisms. It’s one of the most prevalent ways Brian evokes commonality to engage potential clients.
On a more grounded level, consistent with one’s typical expectations of a medical professional, Brian embraces aspects of commonality during consultations with clients in the Caring Medical clinic. “You create commonality by paying attention to subtlety and detail,” he says. “If you are more focussed on yourself, then you are not going to pick up on the little subtleties about that patient that you share.” By not just understanding his patient’s medical condition but their wider life circumstances, Brian can provide a service in which clients feel valued. He believes this is an asset the majority of medical professionals are missing; where other practitioners employ practices that enable them to squeeze in as many appointments as possible, Brian benefits from the connections he forms and the community he builds around his work.
As previously alluded to, Brian takes a more holistic view of creating positive medical outcomes, which forms an integral part of his commonality ethos. All aspects of a patient’s lifestyle are considered in Caring Medical’s comprehensive clinic, from someone’s diet and home life to the quality of the media they consume. It’s a standard of care other medical professionals are hesitant to aspire to, but it also creates commonality between patient and carer, as many concepts of healthcare inaccessible to the majority unversed in the field, become broadened, inclusive of things they do understand. Thus, the patient feels they control the quality of service they receive and the ultimate destiny of their wellbeing.
While Dr. Brian Hutcheson’s belief system seems firmly established, its values and ideals ever-present in his work, his pursuit of better healthcare is ongoing. Increasing the regularity and quality of his online content over the next two to three years is conducive to further widening Brian’s personal following, and he believes this will heighten the recurrence of his clientele. Having a bigger community pool to pull from can intensify the interest shown by the public, which only serves to accentuate Brian’s commonality ethos. Dr. Brian Hutcheson is transitioning from serving the community to creating one.
