How This New Burger Chain Found Overnight Success In The Middle East

Huff & Puff Burgers is a locally owned and operated new UAE concept fast-food chain. Having opened in 2016 to instant wide appeal, Huff & Puff has already established itself as a major player in the fast-food sector. With 17 locations in the Middle East including 11 locations in the UAE, 5 locations in the KSA, 1 location in Salalah-Oman & 1 location in Kuwait, Huff & Puff is taking aim at expanding even more in the near future.

Nada Alshamsi, the founder of Huff & Puff was faced with many challenges and adversities on her pathway to success. Huff & Puff had to close their doors for over 3 months due to the coronavirus, meanwhile, Nada’s other business endeavors were forced to close entirely. Despite this Huff & Puff maintained the course, and did not let their fast growth and expansion stop due to these obstacles.

“Don’t let anyone tell you that you can’t accomplish something, work hard to achieve your dreams and goals” says Nada. Her leadership and mentality is a large part of Huff & Puff’s culture and success, as she pushes her peers and co-workers to follow their dreams and passions, to never give up in the face of adversity.

Competition has not been kind to Huff & Puff’s fast track to success. Over the years many competitors have attempted to steal their secret burger recipe, not realizing that Huff & Puff’s true secret to success is staying unique, and true to themselves. By keeping up to date on current events and trends, they are able to maneuver around local competition and are quick to find people attempting to replicate their brand and image.

With the help of Huff & Puff’s success, Nada has started taking action in her local communities. She has launched initiatives to feed the hungry and is helping like-minded entrepreneurs achieve their goals and dreams just as she has. She preaches to never give up, keep pushing, and always find a way to accomplish what you need to do. Huff & Puff is currently a registered trademark in over 160 countries and is on course to become a common household name in not only the Middle East but around the globe.


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Carl Vickers

Carl Vickers is the creator of Business Deccan and is a talented writer who specializes in stories related to the economy. He spearheads the team and helps to mould them into better writers, by focusing on quality over quantity, and ethical publishing. He is a true torchbearer in the field of reporting sans prejudice, and leads by example.

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