Email marketing can be a very effective way to reach out to potential and current clients. However, there are some best practices that should be followed in order to get the most out of your email marketing campaigns.
With over 3.9 billion email users worldwide, email marketing has become one of the most popular and effective ways to reach out to potential and current customers. However, with so much competition in everyone’s inboxes, ensuring that your email marketing campaigns are well-crafted and targeted to your intended audience is more important than ever.
In order to help you get the most out of your email marketing campaigns, we have put together a list of best practices that marketing companies like Site Impact believe you should follow.
1. Keep your subject lines short and sweet.
Your subject line is often what determines whether or not someone will actually open your email. Make sure that your subject line is clear, concise, and to the point. Avoid using puns or jokes, as they may not translate well in text. Generally speaking, shorter subject lines are better than longer ones.
2. Use engaging visuals.
Including high-quality visuals in your emails can greatly impact your campaigns’ success. People are visual creatures, so incorporating images, infographics, charts, or even videos can help capture attention and encourage people to actually read through your emails. Make sure that any visuals you use are relevant to your message and do not make your emails look cluttered.
3. Personalize where possible.
If you have the opportunity to personalize your emails (for example, by including the recipient’s first name in the subject line), take it! People are more likely to engage with content that feels tailored specifically for them. This doesn’t mean that you should start writing emails as if you’re speaking to just one person— rather, find ways to personalize on a larger scale where possible.
4. Segment your audience lists.
When creating your audience lists for email marketing purposes, try to segment them as much as possible. That way, you can send more targeted and relevant messages that are more likely to resonate with each individual recipient. For example, if you have a list of past clients and a list of potential clients, you would want to craft two different kinds of messages rather than sending the same exact email to both groups of people.
5. Keep it clean and simple.
Your emails should be easy on the eyes—avoid using too many fonts or colors, as this can make them look cluttered and hard to read. Stick to a clean layout with plenty of white space, so recipients don’t feel overwhelmed when they open your email. And last but not least…
6. Don’t forget the call to action!
Every good email should have a call-to-action (CTA) telling recipients what you want them to do next—whether it’s signing up for a free consultation or registering for an upcoming webinar—make sure that your CTA is clear and easy for recipients to follow through on. Including a CTA will help increase conversions from your email marketing campaigns!
7. Make it Mobile-Friendly.
These days, people are constantly on their phones, so you need to ensure your emails are mobile-friendly. This means using a responsive design that looks great on any device. It also means keeping your subject lines short and sweet so that they’re easy to read on a small screen. Finally, it means making sure your call-to-action buttons are big and easy to tap on a touchscreen.
Final Thoughts
Email is still one of the most effective marketing tools available, but only if you maximize its potential. That means targeting your audience, personalizing your emails, and making sure they’re mobile-friendly. By following these tips, you can ensure your email marketing campaign is successful.
