The world has transformed into a digital place. No evidence or proof for the same is required to prove that digitalization has gradually taken over every business sector and industry. The way online stores have replaced the brick and mortar outlets perfectly shows how digital media is taking over traditional media. In this intensely competitive world, digital entrepreneurs have groomed themselves and have scaled businesses to a new high. During this time, most of the businesses are going digital, and a few have made ‘digital’ their primary business.
Before getting a thorough understanding of how the digital industry functions, it is important to know its scope in the long run. With its ever-growing potential in the business markets, Naman Arora took a leap of faith and ventured into this industry. With minimal knowledge, he mushroomed his skills and went on to become a highly-skilled expert. After his stint as a corporate employee, Naman jumped onto something massive – a startup of his own. He founded ‘Data Art Information Technology’, a Delhi-based digital company providing 350-degree services.
The quality of self-learning and the curiosity and the reasoning to know more helped Arora excel in the ever-changing world of digital media. His company offers a variety of services like social media app development and management, network services, infrastructure, software development, web development, marketing, data classification and analysis. Looking at the trend of tech and digital startups, Naman Arora feels that every company and brand has taken the support of digital media to survive in the market.
“It would be difficult to imagine life without digitalization. Anything and almost everything is available on a smartphone. The way businesses are integrating digital media and technology shows how innovative every industry has become in recent times”, said Naman. He further explains that the rise of digitalization has given birth to many web and tech startups in the last two years. During the lockdown because of the COVID-19 pandemic, ‘Data Art Information Technology’ stood by many other companies as it provided seamless digital interactions.
Furthermore, Naman foresees that these digital media startups are bound to grow at an unprecedented rate. Slowly and gradually, it has had made the organizations realize that life without the internet is very similar to a car without fuel. Arora is pretty sure that in the coming years, the startup ecosystem will be majorly dominated by digital media and tech companies. For the same, he encourages every entrepreneur to get accustomed to the latest digital tactics before establishing a company in the market.
