There’s an especially important reason that successful companies and brands invest so much in their digital branding. From the font, they use in their logo and website, the colors that they use across their website and social media platforms, and even catchphrases.
NS media and Nathan Sanahuja know everything there is to know about utilizing the effectiveness of social media to help businesses build their brands. Below, Nathan is going to take you through three of the most iconic branding packages of all time and how it doesn’t have to cost a million dollars to get a million-dollar logo.
Below, we’ll check out some of the most iconic brands and the branding packages they use. You might be surprised at how little some of these companies paid for their logos!
Take Coke-Cola, for example. They have a logo and branding that almost everyone in the world, regardless of whether they drink it, will be able to recognize instantly. The large red oval, the white flowing font, Coca-Cola, and all of it didn’t cost them a cent. Coke’s famous logo was designed by its founder’s partner and bookkeeper, Frank M. Robinson, in 1886.
That little blue bird that graces Twitter was originally a stock photo designed by Simon Oxley. Twitter paid just $15 for their logo, and it’s instantly recognizable throughout the world.
Next up, we have that epic swoosh that is recognized worldwide as the symbol of shoe and apparel company Nike. Phil Knight, the co-founder of Nike, bought the swoosh symbol in 1971 for $35. The funny thing about it was that Knight didn’t even like the logo at first but famously quoted, ‘I don’t love it, but maybe it will grow on me.’
