Francesco Riviera (@francescoriviera_) went to school for accounting, but he’s made his living in marketing. The young entrepreneur from Italy was always interested in the internet, and when he discovered that he could make money online, he never looked back. Riviera says that once he learned the secrets of marketing, he believed he could sell anything.
After discovering that marketing was his passion, Riviera wanted to build his own business. At the age of 20, he founded Tesoro Communication, a marketing agency with a focus on social media management and content creation. The business grew quickly and started producing great results for brands and influencers alike.
Riviera has made more than $3,000 in a year for companies, brands, events and famous people, such as Philipp Plein, 6ix9ine, Stefano Gabbana, Willy William, Philippe Model, Radio Italia, Laura Pausini, Vasco Rossi, and more.
However, the real growth came when he began making personalized animated GIFs. When Riviera started getting hundreds of DM’s a day from people who wanted him to create GIFS for them, he knew he was onto something. He began working all over Italy, eventually attracting clients from all over the world.
Riviera’s company now helps brands with project management, including creating a brand identity, launching marketing campaigns, and working with experts to tackle issues in certain areas of a company.
Riviera has been specializing in Facebook marketing for years now, using its ads to create e-commerce brands. Riviera says that he is able to fulfill orders through dropshipping, a process of shipping goods directly to customers from the wholesale factory. He promotes his products using influencers, and considers himself one of the biggest faces in social media marketing.
Riviera’s next goal is to help people create their own e-commerce businesses and plans to use social media to reach as many people as possible. His first course is called Drop Evolution, which teaches students how to start their own business from the ground up.
Riviera reinvests every single penny that he earns from his businesses. Riviera started out without any money, but managed to find investors who believed in his ideas and wanted to help him succeed. Riviera says that the key to finding an investor is to have a solid project with a fully formed strategy. He says that once you have a great idea and a great strategy, there will be an investor willing to buy in.
Riviera believes his passion and motivation to achieve his goals makes his businesses unique. He takes everything in business one day at a time and doesn’t quit until he’s reached his goals. He has continued to help people globally.
To keep up with Riviera, follow him on Instagram.
