Entrepreneurship involves creating economic value and generating profits by creating a business and taking risks. Thousands of entrepreneurs start businesses annually, hoping to maximize profits by entering or exploiting an industry segment through their ideas, products, and services. However, only a few survive or witness growth due to internal or external elements that adversely affect or disrupt operations. Entrepreneurship or business ownership was typically a male role until the mid-20th Century when women started establishing businesses by defying norms. Female entrepreneurs increased rapidly in recent years after taking inspiration from successful women leaders, executives, and business owners. Many young women created their companies by taking a leap of faith and pursuing their passion in various industries or business segments.
Female business executives, leaders, and entrepreneurs are common in almost all businesses because many women took the initiative to establish and start businesses. Female entrepreneurs also increased rapidly in typically male-oriented societies like the Middle East due to their talents and friendly business policies. The United Arab Emirates is among the leading countries in the Middle East where female entrepreneurs are making a mark through their business knowledge and skills. The friendly business policies and significant influx of people from diverse cultures and backgrounds also create opportunities for young entrepreneurs to take risks and establish businesses. The diverse population of some Emirati cities like Dubai also compels foreign brands and businesspersons to establish and increase their presence in the region.
Entrepreneurship involves taking risks and utilizing resources to generate sales and maximize profits by establishing a business. Many entrepreneurs establish companies by following their passion and selling products or services relevant to their experience, skills, and talent. Tutus Kurniati is a rapidly rising entrepreneur making a mark in the Dubai luxury fashion industry through her celebrity fashion concept store. She started the business to pursue her longstanding passion for fashion and make a mark in the luxury fashion industry. Tutus Kurniati is an Indonesian fashionista and entrepreneur who established her namesake business in Dubai, UAE, in 2019 after relocating to the country with her husband. However, the COVID-19 global pandemic caused widespread lockdowns and business restrictions, creating challenges for most clothing lines.
The Tutus Kurniati Celebrities Choice fashion concept store survived the pandemic and witnessed phenomenal growth despite the lockdown and social distancing restrictions, mainly because of Tutus Kurniati’s skills and expertise. She opened the store in the auspicious Nakheel Mall in the affluent Palm – Jumeirah vicinity to cater to celebrities, politicians, socialites, and other influential people in Dubai. The store and its products are popular among celebrities and other prominent people from Bollywood to Hollywood. Tutus Kurniati developed a hybrid model for the business by operating a physical and online store to cater to clients’ needs even during the lockdown. The business flourished because Tutus Kurniati offered an array of options from prominent designers and brands. The ability to buy products from multiple brands and designers from a single provider under one roof significantly improves clients’ interest in a clothing store.
Tutus Kurniati offers an array of products from numerous designers, including Alexandre Vauthier, Azzaia, Diana Ahadpour, Helen Yarmak, La Reveche, Biljana Tipsarević, Bohomoon, Bronx and Banco, Kel Designer Dresses, Kobura, Lerushka, Seykhan Jewelry, Sol by Irena Soprano, and Zhivago. Clients can select clothes from numerous categories, including dresses, pants, jackets, jumpsuits, skirts, shirts, blouses, body suits, tops, and resort wear. Tutus Kurniati also offers a wide range of trendy accessories in her physical and online stores, including bags, belts, shoes, sunglasses, earrings, ear clips, and several other products. However, resort wear is Tutus Kurniati’s specialization and one of the store’s popular items due to its appeal to the clientele in Dubai. The chic fashionwear offered by the Tutus Kurniati Celebrities Choice fashion concept store in the magnificent Nakheel Mall in the hip neighborhood of Palm – Jumeirah is a favorite among the who’s who of Dubai.
Tutus Kurniati is an excellent role model for aspiring female entrepreneurs who want to pursue their passion by establishing solid brands or businesses. Her parents were also successful entrepreneurs, and her mother opened a clothing boutique in her hometown in Indonesia. Tutus Kurniati grew up watching her parents elevate their businesses to new heights through hard work and commitment. She used the same values in creating and improving her celebrity fashion concept store while taking inspiration from some of the most successful female entrepreneurs, including Huda Kattan, Victoria Beckham, and Jennifer Lopez. Tutus Kurniati moved to Dubai, UAE, with her husband and started the celebrity fashion concept store to follow in her parent’s footsteps while pursuing her passion for fashion. The success and growth of the Tutus Kurniati store reflect that people can build profitable businesses through hard work, commitment, and dedication.
