Last year, Nashville ranked as the country’s top metropolitan area economy, with the city witnessing a construction industry boom, making up 6% of its economy.
The music capital recently initiated significant construction projects, including the Music City Center and the State of Tennessee Museum, totaling over $1 billion in value. And this year, the Nashville construction market has seen a relatively smaller decline, thanks to over ten projects ranging from $2m to $4m.
If you own a construction business and wish to make the best of this positive curve in your industry, it is best to engage an experienced Nashville web design consultant. With most companies pursuing various digital marketing avenues, the best way to stay ahead of your competitors is to have a well-designed, functional business website.
Here are the latest web design trends you can capitalize on to make your website pop up in the construction industry, thus ensuring your firm has a more extensive online footprint.
An Action-packed Homepage to Showcase Your Construction Work
When you do an online search for construction companies in Nashville, you will find over 40 firms located across the city. All these businesses thus have a website, making a profit out of their digital presence.
If you aspire to make your business top the search engine results, you need a striking homepage on your website.
To go with the latest trend, incorporate ideas such as drone footage, subtle animation, large photos, and quality imagery to speak volumes about your accomplished projects.
Great Detailing on Interior Pages
You might be working on construction projects like First Tennessee Park, multi-use projects at 5th Broadway, or expansion at Nashville International Airport. Your webpages are an excellent platform to exhibit your fine craft, attracting interested clients online.
According to renowned Nashville web design agencies, the latest trend in the construction business web designing is to work towards page equality. You may try accentuating the pages with neat formatting designed to strike the right note with the viewers, compelling them not to leave the site without taking any action.
Maintaining Simple Navigations
This year, Nashville saw a 3.8% increase in residential construction, which masked the commercial sector’s severe drop of -19.8%.
Not all home buyers will be well-equipped to browse your site effortlessly.
The latest trends advocate sticking to traditional web design conventions, maintaining simple navigation to make your website user-friendly for multiple generations. You can have short navigation links nestled on top of the page, to projects, about, careers, and contact pages.
Maintaining a Detailed Career Section
Construction employment has held steady this year in Nashville, with over 45,000 employed across the city.
As the construction industry continues to shift hiring practices online, having an easy-to-locate career page link on the navigation page can make all the difference.
Well-formatted landing pages are on-trend. You can add details like job vacancies, testimonials, benefits, and online applications. You could also include unique landing pages for some specializations and internships, adding quality to your company reputation.
Focusing on Succinct, Well-written Content
Like the rest of the country, 72% of Nashville online marketers consider content creation the most effective SEO tactic.
While you might be communicating an in-depth message, it need not be wordy. The recent trends advocate landing pages break down content into brief, easy-to-grasp segments. Maintain well-balanced and professionally written content throughout, with suitable subtitles, images and text, making the content more skimmable.
Following a Less is More Approach
Recognizing that more people prefer a minimalist lifestyle, reputed Nashville designers have created luxurious tiny modular homes at Water’s Edge.
Minimalists have a minimalistic take on every aspect of life, looking for a bare minimum and making the most out of it.
You can attract a more significant clientele, having such a thought process, with a sophisticated website, using big and bold typography alongside full-screen images and videos. Following the “less is more” trend will not only make your site look great on a desktop, but it will also prove beneficial when your viewers use devices with smaller screens.
Making the Best Use of Voice-based SEO
As per 2019 statistics, 50% of all users chose voice for web-based searches, and Nashville showed similar trends.
In the past, your SEO required “Construction business in Nashville.” But now, optimization is far more conversational. When you engage a specialist, they ensure your web design supports voice-based SEO key phrases.
Parting Words
Construction industry experts believe that a rebound will happen in 2022, with overall construction volume rising 4.7%.
You can invest this golden period in building a well-designed website for your construction company, ensuring excellent profits in the coming years.
Hire a smart Nashville Web Design expert who can design your website in line with the ever-evolving web design trends. Rest assured, your business will achieve the type of online presence that will resonate with your target audience in the construction industry.
