Tiana Burse is the CEO and co-founder of District Media Press. The company operates in the digital marketing space and happens to be the #1 fastest growing agency in the country. Burse is also the co-founder and CEO of California Bud Co and DMP UK.
Burse has accomplished so much as a female entrepreneur. She launched District Media in her room with zero capital. Most entrepreneurs experience burnout and depression when trying to build their business. In most instances,50% of the startups fail in the first five years. Burse admits that the journey of entrepreneurship is full of challenges. And yes, there are instances where you’ll bury your head on a pillow and scream your mind off. But through focus, an unorthodox mindset and commitment, you can lead your startup to a season of success.
Read on to learn how Tiana Burse managed to turn her startup to a trailblazer.
Charming Your First Customers
One of the first steps that set the pace for Tiana’s success is that she prioritizes bringing joy to her clients. She understood that this goal could only be achieved through the adoption of a new business model. For instance, rather than incur costs by setting up a physical shop and hiring employees, she started by harnessing all the potential of cyberspace.
The old ways of running an enterprise can lead to a loss of funds. Most entrepreneurs venture into business without researching whether there is a need for their product or service in the market. Next, they incur costs on office equipment, rent, and wages without proper consideration of the time it will take for the business to reap profits. No wonder 8 out of 10 companies fail because of funds.
Tiana approached her niche with an unorthodox mindset. This was a mindset that sought to communicate joy instead of focussing on making sales. This joy was communicated to her clients through the creation of relevant, shareable, and engaging content. Today, she uses her consulting firm-District Media Press to teach her clients how to leverage content to bring their brand back to life. This serial entrepreneur states that the success of any business is all a matter of strategy and execution. Some of her clients so far include 5-star restaurants, the Sacramento State University, RE, and nutritional based companies.
Unlike most companies that sort of don’t know what they are doing on social media, Tiana managed to utilize social media platforms to achieve growth. When starting out, she gained 30% growth within months of building her profile on social media. Tiana’s rapid success via social media also has to do with her unorthodox mindset. She used the platform to communicate her personality to her targeted audience. Tiana didn’t care about what people say about her or her critics. Instead, she went all in. Tiana’s content is always authentic and human. Inevitably, this approach made her appeal to a large number of people.
Tiana’s ability to charm her first customers paved the way for referral customers. Referral marketing statistics show that 92% of customers get referrals from people they know. By delivering above and beyond her clients’ expectations, Tiana was able to attract more clients to her enterprise.
Leadership
There is no doubt that leadership is the perfect foundation for the success of a business. Tiana has proven herself to be an authentic leader. One of the ways she proved this was by staying focused on her company in the first few years when it was not wielding profits. Aside from that, she managed to strike the right partnerships for her business. Tiana partnered with Facebook as one of its creators. This partnership resulted in the launch of international business. It also led to the acquisition of a few brands in the first years of her entrepreneurship career.
Tiana has a passion for helping people succeed. Through her consulting firm, she teaches her clients how to increase their bottom line through social media by over 30% a month. Tiana also teaches her clients about the right business strategies to serve more clients in just a few hours a week from anywhere in the world.
Tiana also launched a Facebook Series known as the Hustler Season. Through the show, she shares her experiences and journey as an entrepreneur and business leader. You can check her out on Facebook and LinkedIn. Also, feel free to reach out to her via email or through her website.
