The ranking factors of search engines such as Google remain a well-kept secret. No matter how experienced and expert in the field of online marketing or search engine optimization is, no one is sure that he knows all the relevant ranking factors down to the smallest detail.
The most important factors are clear to the experts, but whoever wants to get an insight into the optimization for search engines in order to optimize his website himself is often completely overwhelmed with terms such as anchor text, CTR, EAT, or link juice.
In order to provide some clarity, we will explain to you which SEO factors will be of particular importance in 2020, in our view, as an SEO agency. The good news is that not everything will have to be reinvented in 2020 either. Many of the SEO ranking factors have been very relevant for several years. Others, however, are relatively new and bring some momentum to the rankings.
5 MOST IMPORTANT SEO Raking Factors 2020
In the beginning, we present the factors that have long been particularly important. This includes keyword research, the correct search intent, the completeness of the content, click-through rates & length of stay, backlinks from reputable sources and some more.
KEYWORD RESEARCH
At the beginning of every SEO, professional and extensive keyword research must be carried out. It is like building a house if the foundation is not right; the rest cannot be optimal! Of course, this is not a trend for 2020, but it is still fundamentally important to be able to be found better at Google.
SEARCH INTENT
Make sure that the content you create is relevant to the readers and that it exactly matches the search intent. As a rule, a distinction is made between three different search intentions.
1. Information search
2. Product search
3. Navigation search
Which search intention you have to cover depends very much on the respective keyword. To determine the search intention, simply enter the keyword with which you want to position yourself in the search engines in the Google search and look at the first ten results. If online shops are shown here that want to sell their products, the search intent is a product search.
If blog articles are shown on the first page, the intention is probably to search for information.
INTEGRATED CONTENT WILL ALSO BE A SUCCESS
After the keywords and the search intent are known, the question arises how long a text should be and what content should appear in the text. In addition to the actual text, this can be, for example, pictures or videos.
To find out which content is relevant, it’s best to look at the competition again. The first five search results for your keyword are sufficient here. These are the yardstick for you, and your goal should always be to be a little better than your competitors.
First, see how many words of plain text the first five competitors have. If there are around 1,500 words for all of them, it will be very difficult for you to get a decent position in the search results with just 300 words. You should tend to use the 1500 words as a guideline and perhaps exceed them somewhat. However, only if you can still communicate additional relevant content.
CTR (CLICK THROUGH RATES)
The first goal in search engine optimization is to be positioned as high as possible. But even if you can be found in position 1 with your search term, depending on the display size, users will see at least 3 further search results. For you, this means that you have to stand out from the competition here, even in 2020. And this is best done through particularly striking meta information that contains the relevant keywords.
INTERNAL LINKS AND BACKLINKS
Internal links
Let’s start with the internal links. These are simply the links within your own website. A particularly good example is Wikipedia. Here, every term of a text that fits another post is consistently linked. And the rankings show that it can seem to have a positive effect on the relevance of individual pages.
Backlinks
Backlinks, on the other hand, are nothing more than links from other pages to your website. In 2020, backlinks are an important aspect of search engine optimization. The more high-quality backlinks refer to a page, the higher the relevance for Google seems to be. Because backlinks are basically nothing more than recommendations from others to read the content. Trusted links are still an important part of search engine optimization, even though it has often been said that link building is no longer relevant.
CONCLUSION
The year 2020 will again bring some exciting changes in online marketing and especially in the area of search engine optimization. The trends are at least clearly recognizable, and if you want to gain an advantage, you shouldn’t wait too long until optimization starts. The competitors don’t wait either.
