At one point in time, HighKey’s co-founder, Jordan Lintz, found himself with a six-figure hole in his bank account and too much inventory he couldn’t give away fast enough, to elude further expense of storage fees. Every entrepreneur has a story like that one; one that speaks of hardship and how overcoming it made them a better person and a more effective leader.
Today, if asked, Jordan would say that his biggest success involved HighKey Clout, his latest venture that helps organize celebrity giveaways. The premise is simple: celebrities promote the giveaways while anyone is able to aid in sponsoring. To enter, you must follow everyone that Highkey Clout is following and that’s it! It takes only 30 seconds and you have the chance to win some big cash prizes amongst other things. Once the giveaway ends, Highkey Clout goes posts on their Instagram story to announce the randomly chosen winners. So far, Kevin Hart, Snoop Dogg, Dababy and Bella Thorne are some of the big names that have been involved in Highkey Clout giveaways.
The HighKey Clout project capped six figures in earnings in the first month since starting. Since then, the company has pulled in $10 million of revenue, and it’s been running for barely over a year.
Jordan co-founded HighKey Clout, one of the three divisions that operate under HighKey Holdings Inc. He is the head marketer of the business, with a work ethic that encompasses both tenacity and persistence. He has to be that way, as a part of his job is to connect with those big names in the world of entertainment. And by what we’re seeing, he knows his way around.
With a business model aimed at getting high-level celebrities as promoters, Jordan has to ensure that the products and services which HighKey offers, are not only top-notch but are also ahead of what a competitor does or can offer. With HighKey, it has to consistently deliver quality to the right kinds of clients, individuals who will know how to appreciate the quality service.
Even though Jordan was always interested in celebrities, influencers, and finding ways to get involved in their worlds, the skill set he developed and the way he builds the brand for his business lets Jordan pursue his dreams in a way that he sees fit, which might be chaotic at one time, methodical at other times, but always remaining authentic and effective.
His work schedule says it all: for a guy who pulls off 60-hour weeks like they were the norm, Jordan seems to have plenty of energy in-store to bring new ideas to life. That’s a part of his philosophy, after all. As he is a firm believer in work being the thing that you want to do, not the thing you have to do.
During his day-to-day business proceedings, he faces plenty of challenges. That’s what entrepreneurs do, after all; they face the challenges, solve them, and find ways to walk away stronger and better. Right now, his main focus is staying committed to the long-term vision he’s developed for his clients, and to keeping the high standards of service that have become a part of the HighKey brand.
At the moment, Jordan’s main focus is on scaling HighKey Clout and making it the revenue leader among the three HighKey divisions. The best way to keep up with his business ventures is to follow his Instagram account, @jordanlintz.
