He doesn’t want to hire an assistant so he can take more time for himself; he just knows that he has to hire someone so that he can improve his work and learn some new skills. Sounds pretty hardcore, right?
Adrian Falkor Børresen might not be a name everyone is familiar with (yet), but chances are that most people have seen his production work on YouTube, the second most popular social media platform on the internet today. After all, his work has garnered over 1 billion views.
Adrian is a rare species these days: his “why” is the work itself. A fan since childhood of videos and production work, he’s long been drawn to doing exactly what he does professionally. Chances are, in fact, that even if he weren’t being paid, he’d still be doing exactly what he now does professionally as a hobby.
So no one will find him hunting for an assistant until he absolutely has to, as he relishes doing everything himself. So strongly does he believe in his mission to “impact millions with his work” that he’s willing to do anything to make that happen.
From Hobby to Full-Time Job
Adrian got his start in the industry by focusing precisely on play itself. His first clients were gaming and esports YouTubers who he helped to reach millions of views through superb production and editing of their material.
How’d he learn? By himself. “I am a self-taught creative who has always had a passion for video and other creative ventures,” he says. Though he has no formal schooling in the area of video production, he’s managed to become one of the most sought-after professionals in his field.
Mostly this has happened simply through trial and error, which Adrian insists is the best way for him personally to come up with more original ideas. If he doesn’t understand something, he works at it until he does. That kind of determination and motivation to succeed is what’s brought him as far as he’s come.
An Innate Interest
Growing up, Adrian would pay special attention to movies and TV. Not just the plot and characters, but to the way they were produced down to the last details like framing and soundtracks. While he still greatly admires the medium, he’s ready to shake things up a bit, combining some of their more traditional methods with newer, more modern ideas. “I feel like it’s gotten too predictable,” he says.
This doesn’t mean that he has no desire to work in those mediums. Indeed, he’s hoping to expand the type of work that he does. He’s already done this to an extent, moving from mostly esport videos to things like vlogs, comedy skits, and mockumentaries.
Expanding His Audience
Currently, those who view his clients’ content are mostly younger male teenagers and young adults. In the future, he hopes to move on to content geared toward a more mature audience. Adrian says he’d especially be excited about working on music video production. “When it comes to creative execution of ideas, I think that music videos are the perfect outlet for creating a visually stunning and creative interpretation of the artist and their vision.”
He hopes to get to the point where the public won’t even be able to tell the difference between what he produces and what’s produced in a giant TV studio. While he’s considering hiring an assistant editor or director to help him, what most excites him is the idea of continuing to do (almost) everything by himself.
In the end, his main mission as a video producer is simply “to inspire and spread love.” So far, so good.
