The innovation of technology has paved the way for many opportunities to rise in different sectors, giving birth to smarter devices and apps that can keep anyone preoccupied. Entrepreneurs have found a way to take advantage of these technological innovations by creating brands online and adapting to the digital era. JC Hite is an entrepreneur who quickly moved to join the trend, giving birth to his digital marketing company Hite Digital.
Initially starting his career in 2006, JC Hite would balance his work between banking and real estate for years before he took an interest in pursuing his next venture in entrepreneurship. Often traveling between Arkansas and Nicaragua, the young entrepreneur conceived the idea to create a brand in the online space while he was in a two-bedroom apartment in 2017. Dubbing his company Hite Digital, JC struck gold.
Hite Digital is a brand that is focused on serving businesses and empowering talented people. The brand offers various services that include professional management solutions like PPC, SEO, and Facebook Ads campaigns. Hite Digital also provides clients with website designs and branding solutions. The brand combines prospecting, fulfillment, coaching, and systems to help agency owners succeed. Within a year, Hite Digital expanded to a team of 30 employees. JC, a selfless individual, celebrated the milestone on its anniversary by taking the team on a trip to the Caribbean.
By 2020, the world was engulfed in a global crisis that severely affected the economy and put many businesses in danger of getting permanently shut down. Marketing agencies suffered a heavy loss of 40% percent in revenue. However, Hite Digital was able to stay afloat.
Prior to the crisis, founder and CEO JC Hite sought ways to turn his growing brand into something unique. By implementing a franchise model, he was able to elevate Hite Digital to new heights that proved to be a wise decision. Throughout the pandemic, the brand has managed the impossible, maintaining its steady growth and staying debt-free. JC has also managed to retain each employee and maintain their salaries and benefits. Additionally, the franchises have managed to thrive and succeed.
The franchise model has played a significant role in the growth of Hite Digital, starting with six locations in Dallas, Phoenix, Miami, Nashville, Austin, and St. Louis. In six months, they have added more to make a total of eleven franchises, serving businesses from coast to coast. Although the locations are already a milestone in itself, the brand is currently on course to add more.
“In a short time, Hite Digital has been able to innovate in the digital marketing world, venture into franchising, and provide small agency owners support and resources,” shared JC. “However, even as we innovate, we will have people at the core of everything that we do. This will keep us grounded and always focused on our goal of impacting people. This way we will expand our services and our reach across the US through the franchise model.”
Learn more about Hite Digital by visiting their official website.
