A very well known but seldom talked about fact in OMG Swimwear’s marketing is how they show buyers the world through their products. Andrea Gaviria, the company’s founder is the brains behind the OMG machine that we know today. Want to know why her brand is so appealing? Let’s examine the techniques Andrea has employed in the advertising of her brand throughout the past decade.
Andrea, a self made entrepreneur, started out very small. She slowly built her brand through sound investments and savvy social media marketing. The main focus has always been coming up with new and exciting ways to captivate her audience. Andrea has never hired any marketing professionals, she knew what young women like her wanted, and she gave them the feeling of obtaining that through her brand.
One of the smartest ways she goes about this, is to shoot her new collection launches in exotic locations all over the world. Some of those locations are places some people could only dream of visiting. She showed young women that sexy swimwear is acceptable everywhere you go on this planet. This is different from what most of us have experienced and it’s opened up her audience to more than just pool-party goers.
Who would’ve thought you could wear your OMG head scarf and seductive one piece while camel riding in Dubai? Imagine walking around Cartagena, Colombia in a colorful two piece or turning heads in Turkey strutting a Goddess Collection cover-up. From Mexico to Thailand, or Santorini to Morocco, Andrea has shown us that swimwear isn’t limited to a pool or beach setting.
When you purchase an OMG Swimwear piece, you are not only imagining yourself wearing a cute style that makes you feel sexy, you are picturing yourself on an exciting adventure halfway across the world. Andrea’s goal is for her OMG aficionados to not just obtain an OMG style, but to also gain a new and unique OMG experience.
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