Seth VanDaele, one of the Founders of a one-stop-shop digital marketing agency Cormier Media has changed the way the world looked at the digital world before 2020. Content is undoubtedly the king but everything else in the kingdom must not be ignored.
World-renowned digital anthropologist Brian Solis says: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
When the world was under lockdown, the industries were completely shut. Then, the only way of trading was digital trading. That’s when the world witnessed a huge digital transition along with the emergence of new-age businesses. Seth VanDaele’s Cormier Media is one of those just born-yet-booming companies. Let’s know what Mr. Seth has to say about business trends in 2021.
- Diversification
The market is saturated with businesses selling similar products/services. One of the most genuine ways to attract a long-term clientele is to keep adding new products/services to your catalog. This will save your clients’ precious time and help them grow without putting in much effort.
Canada’s millennial entrepreneur Seth VanDaele’s digital marketing agency, Cormier Media is the ideal example of modern business diversification. The company started in early 2020, kept on updating its catalog of services. It’s hardly been 1.5 years since its establishment and its services include 135+ different digital services including but not limited to logo designing, blog writing, social media management, photography, and videography.
- Customer Service Approach
Talking about Cormier Media’s client-centric approach, Mr. VanDaele elucidated- “I’d much rather take the time and make $1 from 100 different businesses annually and help them grow their business while also growing mine than make a quick buck on 1 for $100 and move on to the next.”
A good service is in fact ‘marketing in disguise’. If your services suffice the needs of even one client, he will talk about it to 10 different people. Never underestimate your customers’ contentment. It will advertise your service for free!
- Strong Social Media Presence
Social media presence is benefitting several businesses be it a small business or a flourished business. It helps you exhibit the truest personality, vibe, and gravitas to attract the right customer base. You can easily communicate and analyze what your clients really need. So that you can work on the specific areas and fill every void.
To build social media presence, focus on one platform and groom it completely. At the same time keep a workable pace on other platforms too. Be consistent with your content on social media. Try showing up with videos, memes, gifs, webinars to keep it fun and engaging for your audience. Lastly, BE YOU both online and offline. This will not only save you from burnout but will also help you build a genuine audience base.
To work with Cormier Media, Connect with them on their company website.
