Dylan Vanas is an expert in the field of digital marketing. As the founder of RentUp, Dylan Vanas is constantly finding new ways to help property owners advertise online. However, his expertise is not just limited to multi-family rentals and apartments. Dylan Vanas also knows how to get small businesses in front of the right people through digital marketing campaigns.
What is Digital Marketing?
As the name implies, digital marketing is simply marketing in the digital sphere. In other words, it is marketing through online channels like websites, emails, blogs, social media, and apps. Digital marketing can come in many forms — from traditional advertisements to sponsored blog posts — and everything in between.
Dylan Vanas on How to Use Digital Marketing for Small Businesses
When people think of digital marketing, they often think of paying for ad space on a website. While this can be a big part of a digital marketing strategy, it is just one method among many. For small businesses, paying for advertising space might be too expensive, which is why Dylan Vanas recommends trying different avenues first.
Email Lists
Email lists provide a direct connection between you and your clients. It also costs no money to set up. You simply need to start collecting emails.
“I’ve talked with a lot of clients and entrepreneurs who want to reach people online, but can’t afford to pay for ad space. My advice is always the same: build an email list. Building an email list gives you a way to communicate with existing clients and build new business relationships. It’s also completely free.” – Dylan Vanas
Social Media
In some cases, a strong social media presence can be even more effective than a long email list. Nowadays, most people use some form of social media. This gives businesses a quick and (mostly) free way to generate new leads.
“Like most marketing strategies, marketing your business through social media takes time. You can’t expect to throw up a business page and have thousands of likes or followers in a matter of days. That said, it’s well worth the effort to build a strong profile on Facebook, Twitter, Instagram, LinkedIn, and other platforms. It makes it so much easier for people to find and engage with your business online.” – Dylan Vanas
Sponsored Posts and Advertisements
Now it’s time to move into the digital marketing strategies that you’ll have to pay to use. Fortunately, you can often customize the cost of advertising to meet your specific needs. You don’t have to spend a fortune to market your business online.
“If one publisher or service provider wants to charge too much for a sponsored post or ad space, you can simply look elsewhere. There is no shortage of places to advertise online. You can look almost anywhere in your niche or industry to find places to market your business. Additionally, most social media platforms offer very affordable advertising options.” – Dylan Vanas
Bottom Line
Whether you need to market your small business to people in a specific location or you want to reach a huge audience, you have options. Digital marketing may not always be free, but you can find affordable options if you’re willing to put in the time and effort. If you’re interested in learning more about Dylan Vanas and how to use digital marketing for your small business, be sure to follow him @dylan_vanas or check out his website!
