Caroline Crowder is a self-starter. Her love for entrepreneurship began when she realized that as her own boss, she would have complete control of how she spent her time. She loved the idea of not working a standard 9-5; If an idea struck her in the middle of the night, she could sit down at her desk and start creating, maximizing her productivity. She claims she loves the unlimited potential of being an entrepreneur along with being self-accountable.
Caroline is a lifestyle blogger and content creator, and works in the fashion and beauty space while also working to help others achieve her same success. Her entrepreneurial ventures and her passions go hand in hand, and she is constantly working on her craft and getting better as a result. Her progress has not gone unnoticed, as she’s amassed over 350,000 organic followers on Instagram and has worked with brands such as Revolve, JCPenney, The NFL, and Lyft and has even been invited to an influencer trip in Disneyland sponsored by Dote.
Caroline’s passion for creating content and blogging came unexpectedly. While studying abroad during one of her last semesters of college in Italy, she started a personal travel blog to keep her family and friends updated on her day-to-day. The blog wound up getting published on a TripAdvisor forum, and she’s had an audience ever since. Her love for creating content eventually translated to Instagram, and she even posts regular content on YouTube, and Tik Tok.
Keeping true to her self-starting work ethic, she has tied all of her content outlets together into her company, PSC Media. She now offers her expertise to other companies via social media consulting, and has grown her services tremendously since starting.
With all of her success, she understands how valuable it is to discuss her failures. She knows that many people enter the market with a lot of motivation, and then get turned off when they hear a few “no’s” from brands after their outreach. Caroline has worked in the space long enough to understand that failure leads to success, and it’s important to continue working hard to overcome these setbacks.
Caroline has learned from her setbacks that it’s crucial to make herself more valuable, and has improved every aspect of her business as a result of hearing “no”. This has been a constant progression for her, and she’s noticed that collaborating with brands has become easier and easier as she’s refined her processes and her abilities. Now, she often hears from brands that reach out wanting to work with her, and the progression has been incredibly satisfying for her.
