What today we are facing is the wrath of an upheaval caused by what is known as a global health pandemic. This has necessitated many business owners to carry forward all their operations online and has also driven them towards going all-digital with adopting many new strategies and techniques, utilizing the online world and maximizing their sales and popularity in their respective fields. With the pandemic at play and its effects spread across the globe, nothing seems like a more fruitful option than to operate businesses online and retain the brand value of businesses just like before by looking out for ways that can better their image in consumer’s minds. Maximizing the same is İbrahim Halil Uysal from Turkey who has taken his confectionery business to an altogether another level, becoming one of the youngest successful confectioners of the world.
Desserts have been something that Ibrahim always felt a sweet affinity towards and this affinity of his eventually led him to start his career at 17 years of age, working alongside his father and making delectable desserts. While he was in high school, he began working at a dessert shop and then realized that he should go full-fledged get into the same to fulfill his purpose in life which was now to offer the highest-quality and finger-licking desserts and sweets to people in Turkey.
However, today when the world fights COVID-19, Ibrahim has come up with tips that have helped him as a young confectioner and thus, lays out the same for other aspiring confectioners of the world to maximize their sales online.
• Understand the basics of the online world: The online platforms can be a new world for some and before venturing into the same with having no or half-knowledge, Ibrahim says, one must gather pertinent information and understand the basics of promoting or selling desserts and sweets online. One must also see how their competitors are working online and or study the items which the consumers prefer the most or are always high-in-demand.
• Make use of proper keywords: In the online world, major traffic can be driven by using accurate keywords. Ibrahim says that shoppers must use words that not only describe their products best but also use keywords that are SEO centric and that which can improve the organic performance of the products.
• Engage the brand more with customers online: By engaging more with customers, Ibrahim says that confectioners, on the one hand, can keep updating their online fans and followers by posting attractive pictures of their sweet savories and, on the other hand, can also carry out different competitions or giveaways by utilizing the online platforms. This creates a special connection with customers, believes Ibrahim, eventually multiplying sales.
Ibrahim has already proved his mettle as a successful young confectioner, who has very smartly utilized the time even amidst a pandemic to grow his business and is also encouraging others to do the same. This is also one of the reasons behind the exponential success his confectionery business enjoys today in Turkey.
