Kara by Karina: An Activewear Revolution

Kara by Karina is an empowering, inclusive, and affordable activewear brand with the best quality and service based around the intent to create a safe and joyful consumer experience. Founded by CEO Karina Piliguian in February 2021, Karina began her journey in entrepreneurship at the age of 20. Due to her vast experience in dancing and wellness, Piliguian was able to curate the best activewear pieces to wear from the studio to the streets. Through her social media platforms she has had the honor of encouraging many to become business owners themselves, as well as opened marketing opportunities for such individuals though her other business venture LA Pop-Up Show; a one stop shop for small business owners to showcase and sell their products in person, build connections with other amazing business owners, and learn tips and tricks to apply to their growing businesses.

The brand is best known for its Fit Material which is created with a FIT technology that ensures the fabric stretches with your body, no matter how you move. Its 4-way stretch offers ultimate mobility without wearing down the fabric. As said by customer reviews these products have been a “game changer” in the activewear world. The Fit Legging is a staple piece for your closet due to its unbeatable comfort and unreal feel when staying active or lounging about.

This e-commerce business offers a full variety of products for all types of activities so you can feel comfortable throughout your workout and throughout the day. Their best sellers include the famous Fit Legging and Fit Top, which are made to flatter all body types.

Kara By Karina’s ultimate goal is to provide quality yet affordable activewear to all demographics while promoting an inclusive, positive, and empowering environment for all who wear the brand. Their motto is “how you perceive yourself is how others perceive you”, promoting self love, self care, and the action of taking your thoughts and feelings about yourself into your own hands.


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