If there’s one thing that companies can gain when they consult with Ken Conklin, a 22 year old entrepreneur based out of LA, it’s learning how they can get their target market to see them as ten times better than their competition. He’s been helping influencers, motivational speakers, and service-based businesses market themselves online for years, but he’s recently taken a shift in direction that has helped bring massive growth to a very specific market: companies already generating millions of dollars in yearly revenue dominate their PR.
“What most CMOs (Chief Marketing Officers) need to realize is that it’s not just enough to having a paid advertising strategy that’s working. When a potential buyer is looking up the company that they just came across online, that is where they truly get sold,” Ken told us.
“Advertising catches people attention, but now that so many companies are getting good at running ads on social media, companies need to put more time and energy into their SEO. That is how potential clients can be sold at scale.”
There’s no question on whether or not people search up a company or it’s products online when they are deciding whether or not to buy, and Google is the place that they go to do so. Ken has recently put a lot of his focus into figuring out what allows a company to control what gets seen when someone searches them online, and he’s come up with a strategy that he has been able to prove works over and over again.
“One of the things that determine’s a potential buyer’s decision to pull out their credit card and buy something is what gets presented to them online. Therefore, when we work with a client, we make sure that all of the incredible things about them are showcased online. We’ve learned how to pretty much control what gets ranked on Google, so we’ve pretty much mastered what someone sees online.” Ken broke down.
“The companies who’ve already built a massive customer base, but maybe have had a few hiccups throughout the past few years that they don’t want to be seen when someone searches them for the first time, need to come to me. I can make sure that the right things are being seen during that first impression, and by right things, I mean essentially whatever they want to be seen.”
Ken and his team at Gravel to Castle Accelerator have had a great amount of success with helping their clients experience massive amounts of growth within short amounts of time, and it’s all been from strategic execution. Ken often times speaks at seminars to teach his marketing methods to live audiences in between managing clients go hire his company.
Hopefully Ken will be generous enough to teach some of his strategies online for free, for they would certainly benefit the businesses who are looking to master their marketing and branding strategy in 2020.
