The cosmetics industry is vast, and there are innovators within the industry who have brought their niche abilities to the forefront, giving people access to their healthiest, most beautiful selves. Paul Charette is no exception. With Charette Cosmetics, this forward-thinking entrepreneur has brought unparalleled techniques to the beauty industry.
As a medical aesthetician, Charette has focused his company on anti-aging skin care technology, revolutionary products, and a specialization in ethnic skin. The road to success wasn’t always an easy one, but he has proven that with tenacity and a willingness to try what others won’t, success can happen.
Big dreams, small budget
Any entrepreneurial endeavor must be driven by big dreams, but start-up capital is also a requirement in most cases. Charette had the big dreams covered, but his bank account was not prepared to fund those dreams — at least not at first.
“When I first launched, I did not have the resources or the funding I needed to achieve my goals for the business,” Charette recalls. “I like to do things all the way or not at all. Many people in the healthcare space focus on basic treatments, but I was determined to offer advanced combination treatments and provide the newest techniques and protocols.”
With this determination to offer something no one else could, Charette did not let his lack of funds stand in the way. He started small, opening his first Med Spa to provide the treatments he had hoped would be innovative and in demand.
“Some of the machines I dreamed of cost over $500,000,” he recalls. “At that time, I was in my early twenties with no credit to speak of, so I definitely didn’t have that kind of money lying around to spend on a machine.”
With a day-by-day, customer-by-happy-customer approach, Charette eventually gathered the capital to move his business idea forward. Today, he has locations in Atlanta and Dallas, with another opening soon in Miami. Celebrities such as Lil Durk, Latto, the City Girls, The Real Housewives, and Meagan Good trust Charette Cosmetics for their skin care needs, from acne treatment to Botox to even Brazilian Butt Lifts.
“I gathered an amazing team around me,” says Charette, who considers this team approach the “secret sauce” behind his rapid growth.
Doing skincare like no one else
“I wanted to do it right — or not at all,” says Charette. “This was the ethos that built Charette Cosmetics.”
Today, Charette and his team offer a highly personalized range of products and services to help people uncover their best skin. His approach is customizable because each person’s skin is unique, and he especially wanted to focus on skin types and conditions often overlooked by other medspas and professionals.
Charette’s focus on ethnic skin needs sets him apart from the competition. Issues such as hydration, hyperpigmentation, and hair removal can be unique to certain ethnicities. Approaches in skin care can sometimes be so homogenized that those with specific skin characteristics are left out in the cold.
Charette wanted to bring his blend of modern, specific healthcare to this group — helping them identify and solve their myriad skin concerns. “I believe everyone should be able to benefit from the self-confidence that comes from having great skin,” he explains.
Charette and his team analyze skin tone, stated issues, and type to devise completely customized solutions for their clients. It’s an approach that clients continue to return to Charette Cosmetics to receive again and again.
A range of skincare options
Clients can expect a full-scale skincare experience with Charette Cosmetics. For clients concerned with the aging process, their medspa offers six different laser treatments certain to turn back the clock — at least where one’s skin is concerned. With the range of hair removal options, clients can get rid of that unwanted mustache or stubborn leg and arm hair easily and efficiently.
Charette also offers a range of non-laser skin treatment options, including rejuvenating facials and chemical peels. These treatments can zero in on issues ranging from melasma to dry skin due to aging or climate.
The Charette Cosmetics team is also adept at providing all manner of fillers — from Botox to dermal fillers — to combat fine lines and wrinkles. Their highly skilled team can provide injectables for your forehead down to the derriere.
However, Charette cautions clients who believe all skincare providers are the same. When people have unique skin with specific needs, it helps to seek out a professional who customizes services. “Never assume that just anyone can help you with your issues,” says Charette.
Charette and his talented team are “laser” focused on continued growth. Charette just moved into their Miami location and intends this newest locale to be just as focused on cutting-edge skincare and service as the previous two.
As for Charette, he has lived his entrepreneurial life with the belief that if you have a passion for something, you must pursue it. “You can’t let anything get in the way,” he says.
With talented people behind him and an eye on the future, Charette is certainly clearing the path for ongoing success.
