When it comes to marketing, it’s one thing to get a customer to buy your product, but it’s another to get them to remember why they bought it in the first place. Thus, you must develop a brand recall strategy to increase repeat business and grow your customer base.
Logo placements can help increase brand recall and recognition. Positioning your logo can help you display your logo in promotional items to allow prospects to see your brand. As a result, you might increase your revenue and your market share.
Here are five suitable placements to help you generate the highest brand recall:
1. Promotional Items
One of the best ways to get your name out there is through promotional items like pens, shirts, mugs, and keychains. These items are affordable and easy to distribute among employees and customers. They’re also easy to customize, so you can add your company’s name to them for increased visibility.
One way to personalize promotional items is by embroidering your logo on a garment with the help of teejunction.com.au. You must choose the right apparel that fits well and will last through multiple washing items. Thus, avoid knits that stretch too much because they might distort over time, which can blur out the embroidered logo.
2. Product Packaging
Another place to put your logo is on the front of the product or package because this is where customers will first see it when they look at your product. Placing your logo in this position helps build recognition among potential customers and encourages repeat purchases because customers will recognize what they’re repeatedly buying over time.
You may want your logo to be visible from all angles or position it at the back of your package so that consumers can easily see it. Also, you must find a suitable product packaging design template by choosing fonts that are easy to read and match your brand’s identity. In addition, you may also add colours that are compatible and contrast with each other to ensure that buyers will still see your logo.
Another thing you must consider when placing your logo on product packaging is by thinking about its size relative to other package elements like information and images. Your goal is for customers to notice and remember your logo to prevent confusion due to a distractive design. In doing so, your visually appealing design might encourage buyers to pick your product and take it with them to the counter.
3. Website
Your website is your first impression on customers, so choose an appropriate place for your logo on the home page. This element should be visible when users scroll down or look at the screen from top to bottom.
Many companies use their logos in their website’s header section, allowing users to see them immediately upon landing. You can also link back the logo to your homepage, which happens when users click the logo at corporate sites. Alternatively, to use text and images together, try placing your logo on one side of the banner and using text-only banners elsewhere in your design. That way, you can ensure a more cohesive look across your entire site to promote brand recognition.
4. Signage
You must add branding to these areas if you have a physical location where customers can come in person, like a store. Doing so ensures visitors know what they’re looking at when they arrive at your commercial space. As a result, you’ll be able to establish identity and visibility within your buildings.
As you place your logo in your store, make sure it’s visible in all places, which includes the storefront of the building. Thus, your signage must be large enough so passersby can read it from the street or sidewalk. In doing so, the locals and tourists will remember your brand whenever they pass by your establishment. You can also use window signs as an opportunity to showcase your products and services without having an open day to attract potential buyers.
5. Vehicle Graphics
Your vehicle is one of the most visible parts of your business, which means it’s an excellent place to show off your brand. Whether you’re driving around town or visiting clients, individuals will see your logo on your car and remember your company.
The most common type of vehicle-based advertising is vehicle wraps, which involve wrapping the entire vehicle in vinyl. This option requires you to cover the side panels and hood of your car with this material to ensure that it matches the branding of your business.
If you want to cover your entire vehicle with a wrap, you may opt for smaller logo graphic designs like bumper stickers. This cost-effective alternative gives you room for creativity while increasing brand recognition.
Key Takeaway
Strategically placing logos is an excellent way for you to retain the interest of your prospective and existing clients. Therefore, you must consider following these five ways in logo placements to increase brand recall. Once you do so, you might be able to encourage your customers to be loyal to your company, which might boost your revenue.
