Moulay has spent almost a decade working in the cigar industry, his name is familiar to most of the cigar smokers. If you’ve never heard the name, you may have heard of his company, Habanos S.A, Morocco’s biggest and most popular cigar factory. They garnered a lot of attention by hosting the first cigar trade show in Africa.
Moulay wear multiple hats rather than having any single, definitive role. He deals with a lot of the day-to-day things at the factory as well as handling the international sales, marketing and product development.
He is becoming the face of the company. He has created some successful cigars, one of the most beautiful and well-equipped cigar factories in the world, and not to forget the farms that provide some of the finest tobaccos one could ever wish for.
Recently, His company was sued by Cubans, which moulay’s company won.
Despite the challenges faced in his life, he’s unstoppable.
How do you maintain relationship with your clients?
We believe in transparency and truth. This builds trust and trust is what helps us make long term relationship with our clients.
What do you think is most important in cigar business?
One of the most important aspects of starting a cigar business is to look for perfect tobacco for your cigars. Tobacco plays a vital role in the cigar industry and therefore, make sure you are using the best quality material.
