Most successful entrepreneurs went through multiple knockbacks and downfalls before finally getting the break they’ve been waiting for. Someone who is no exception to this typical story is Lucas Lee-Tyson. A successful, young business entrepreneur in Boston who built his advertising and consultancy agency from the ground up with nothing but eagerness, dedication, inquisitive mind, and cash coming in from his first sales.
Founder of Growth Cave, a company that does advertising to assist companies in increasing their online site traffic, Lucas Lee-Tyson is a college student who’s been into digital marketing since he was 15 years old. Today, he manages over $50,000 in ad spend for multiple clients, all because he taught himself Facebook Ads through YouTube videos.
While working as a marketing intern in a tech company that was spending $250,000/month in paid traffic (Facebook/AdWords) and paying an agency 8% to manage it, Lucas Lee-Tyson got even more interested in learning more about paid advertising. Realizing the possible income he could make if he were to run this on his own, he started looking into digital agencies and their business models.
Determined to learn more and start earning through paid advertising, Lucas Lee-Tyson decided to try taking on Upwork clients and projects (despite what many people say about it). He figured that with his experience as a marketing intern, combined with some helpful YouTube video tutorials and use of Facebook and Google resources, he would have enough knowledge and training to get started.
Lucas Lee-Tyson then started marketing himself in Upwork as a PPC (pay-per-click) consultant. Coursing through a “gig” hiring site such as Upwork reduced his anxiety as it was a lot easier than cold calling people and trying to sell them right away – a business venture he formerly tried but failed to manage after 2 months. While starting as a paid traffic “generalist”, Lucas quickly niched down his services to target and focus on Facebook Ads. This was because 75% of the inquiries he received were related to Facebook Ads rather than Google Adwords or other paid adverts.
Working hard to manage and fit in his hours working on his new business Growth Cave while working on his internship, he knew that a large amount of his time was needed to be spent on the phone with prospective clients. Dedicated to succeeding on his new business venture, Lucas Lee-Tyson sacrificed his lunch breaks and after office resting hours to entertain prospects and even scheduled phone calls before his shift with clients who were indifferent time zones.
With everything he had to endure, it’s no surprise that Lucas Lee-Tyson was able to build and develop his business from the ground up. This only goes to show that you can always succeed if you just put your mind and efforts into it.
