The capital city of Victoria, Melbourne, is the most populous city of the state and the 2nd most populous one in Australia. Known for its cultural heritage, Melbourne is the city that gave rise to Australian cinema. It has also been recognised as the global centre for live music, theatre, and street art.
If you are a business owner in Melbourne, give your website an edge over your competitors by posting an animated video over there. With around 21.74 million people using the internet in Australia, a Melbourne-based video production company can bring a difference in your web performance by creating a convincing and influential animated video for your business, product or service.
Here is a guide to select the best company for animated video production in Melbourne:
Ensure Hassle-free Communication
You will be able to establish a bond with your video producer only if they listen to you carefully. At the same time, they should have a friendly attitude, so that you can feel comfortable while telling them your expectations. A hassle-free communication is possible only if both of you use the same language, if they are easily accessible, and if they communicate with you through a feasible communication medium.
According to a survey, most Australian people still prefer communicating with businesses through an SMS or email. SMS is preferred for urgent messages, while emails are sent for other informative purposes. Messages via social media, phone calls, and messaging apps are also used.
Apart from that, they should have a quick response rate and should make their action plan clear and precise in time.
Check Quality and Expertise
The animated video you upload on your website should be high in quality and effectively deliver the intended message. Remember, it will not only do marketing for you but also create your brand value. To be sure of the video producer’s quality, look at their portfolio and read their customer reviews and testimonials.
A portfolio of the videos they have made in Melbourne will give you an idea about whether the company can fulfil your quality standards or not. They must have created videos for your industry or have a diverse experience working in several domains. So, have a look at their past videos and determine whether their quality meets your expectations or not.
Watch Their Video-making Process
While choosing a video production company in Melbourne, ensure that they involve you in different video development stages. No matter how proficient they are and how much research they have done about your business, they will always want to know your requirements and preferences individually.
Each business’s expectations are different from the others. So, they must give the utmost importance to your viewpoint. If you are not sure, they must be proficient enough to provide you with suggestions. Apart from that, they must keep you updated about the significant checkpoints during the process and take your feedback so that any revisions can be done in the initial stages only.
The video-making process that they follow should be devoid of any technicalities. They must present it to you in an easy-to-understand format.
Give Attention to their Turnaround Time
A Melbourne-based video production company can handle different animated videos for your business, including 2D animation videos, 3D animation videos, explainer videos, and motion graphics. Whichever format you choose, the company must complete your project within the stipulated deadline. Let the company know your publishing date, and ask if they can deliver the video before that.
However, make sure that you let them take enough time to make a quality video as per your expectations. A rushed video may be low in quality, and you may end up paying extra costs too unnecessarily.
Set a Budget and Compare the Price
Price is one of the significant factors you must consider while hiring a Melbourne video production company. No matter how large your enterprise is, you must have a designated budget for your business marketing.
The price of the video production company should be reasonable enough to fit into your budget. However, don’t compromise on the video’s quality for the price. Get quotes from many companies, compare their price and work quality, and make a selection worth the price.
Ranked as one of the most liveable cities in the world, Melbourne is witnessing a fast-growing economy and a rise in the number of businesses being established here. In June 2018, there were 604,379 small businesses with less than 20 employees in Victoria. This was the first time when this number reached the 600,000 mark. Considering such a massive competition in varied industries, choose a reliable Melbourne-based video production company using the tips mentioned above and make a positive difference in your business.
