Starting a business can be a challenging and rewarding experience. The journey of entrepreneurship often involves overcoming obstacles and taking risks in order to achieve success. For the founders of SHAKE and Elevate, their journey began when they saw an opportunity to bring a unique and exciting nightlife experience to the city of Portland.
The idea for their business came about when they saw the space available and purchased their first night club, SHAKE, in 2020. They were regular customers of the club for years before deciding to acquire it and put their creative minds to work on a refreshing buildout. The same situation occurred with Elevate, and the renovations were extensive, including brand new furniture, a massive LED screen, a state-of-the-art lighting and audio system, and much more.
As with any business, there were challenges to overcome at the beginning of the journey. Building a staff from the ground up and staying within budget were two major challenges. In addition, the founders had to deal with issues related to the opioid epidemic, homelessness, and gang violence in the area. Despite these challenges, they were able to create a safe and enjoyable environment for their customers by providing excellent service, hosting new and relevant DJs and artists, and hiring extra security personnel when needed.
What sets SHAKE and Elevate apart from other businesses is the unique combination of culture, authenticity, and style that they bring to the nightlife experience. By utilizing the skills and expertise of their entire team, including barbacks, bottle girls, bartenders, security, DJs, managers, and owners, they are able to create a fun and glamorous atmosphere for their customers.
The founders of SHAKE and Elevate have enjoyed giving people a place to create some of the best memories of their lives and bringing the nightlife back to the city of Portland. They believe that the qualities of a good entrepreneur include loyalty, passion, integrity, determination, imagination, and a willingness to take risks and work hard. These qualities have helped them to find success and achieve their goals as business owners.
Make sure to check out Elevate Nightclub on Instagram as well as Linktree and their Website.
