Starting to mend thoughts through writing & stepping into the world of entrepreneurship, Nick Lai, Managing Director of multiple brands, has successfully managed to anchor his ingenious strategies and writing skills to build thriving businesses in Malaysia. He often believed to step out of his comfortable boundaries to experience adventures & live his passions through constant learning.
Mostly fascinated by penning down his experiences and thoughts, Nick discovered his interests in inking the perspectives at a very early age. However, before fully delving into writing, he inclined his entrepreneurial interests towards exploring and learning too.
Initiated with his first online venture in 2009 and teaming up with two partners, his venture focused on an online affiliate program which lasted for 2 years. Thereafter, gleaning the experience of the industry, Lai created another firm in 2012 with online design and development services. Driven by the aim of exploring, he executed his plans with basic research topics, strategising content and editing texts and manuscripts.
While exploring the details of various industries and driven by an urge of creating a unique blend of services, he dedicated his approach to ease the needs of car insurance buyers, where considering the Malaysian laws, it was almost impossible for one to drive without it!
Fincrew.my is one such execution of the explored business ideas by Nick. Founded in Kuala Lumpur, Malaysia, the company became a space for bridging gaps to enable customers to choose the right insurance plans and get access to smarter insurance purchases. Known for being the most comprehensive auto insurance comparison websites in Malaysia, it commits to featuring curated plans and services to its customers. The platform grew for analysing the information, offering free and unbiased comparisons for auto insurance products on Malaysian market for free. While aiming to minimize the hassle of customers, Nick’s target focused on offering various solutions and dispelling the misconceptions on insurance products in Malaysia.
The company provides real-time updating of quotes as users moved through the Q&A sections, and allows users to shop anonymously. Thriving as one of the innovative platforms in Malaysia, the services are firmly backed up by digital resources and advanced approaches to create an ideal strategy for its customers.
Apart from the auto insurance services, having closely understood the scope and potential of digital resources, Nick has managed to build his Digital Marketing Agency in Malaysia, NickMetrics.com in 2016. The agency became a bedrock for delivering tailor-made SEM services, Social Media Marketing, Content Marketing, Influencer Marketing amongst other variety of services.Since its inception, the agency has successfully pinned their location in Malaysia, Hong Kong and India with over 48 employees and growing.
With the NickMetrics group, the team has developed a white-label software house, used car showroom, restaurant and bar, and insurance start-up. He says, “NickMetrics Group has come a long way, and I’m not stopping there. We’re about to set up a new venture about personal protective equipment (PPE) vending machines, and we look forward to deploying around 100 machines all over Malaysia by 2021”
Beyond enjoying his entrepreneurial interests, Nick has captivated a sizable audience with his three major publications, MummyJene, Fincrew.my, and Nickmetrics blog. While he aims to focus his journey to enjoy numerous adventures, Nick emphasizes, “through writing and any entrepreneurial adventure I take on, my goal is to change the world. I plan to become even better, not just professionally but also personally–and writing gave me the voice to reach out to the world.”
