As Albert Einstein once expressed, “Do not try to become a person of success but try to become a person of value.” These wise old teachings are just as applicable and important today as they ever were. In a world where people are less physically, and thus emotionally connected, it is easy to forget the impact we all have on each other and the surroundings we inhabit.
For some, plastic surgery is a life-altering event. The first thing that people who undergo these procedures hope for is that their doctors are capable and are people of integrity. Although we’re accustomed to thinking of surgery as a measure to heal serious physical ailments, few realize that reconstructive and cosmetic surgeries can also have immense mental health benefits for patients.
We don’t get to choose what we’re born with. For example, some people are born with physical and genetic anomalies, leaving reconstructive surgery as the only solution. Others may have experienced tragic accidents or illnesses that have left permanent damage to their appearances. When we’re not comfortable in our own bodies, it can lead to pain, lower self-esteem, isolation, depression, and anxiety. In lesser words, it can really adversely impact the way we live.
Dr. Ryan Neinstein is a decorated plastic surgeon and founder of Neinstein Plastic Surgery based in New York City. He has not only turned his medical expertise and unwavering curiosity into a thriving medical practice but in doing so, discovered the underlying value behind his business: the elevated sense of self-esteem and well-being it gives to his patients. That’s why it’s the surgery that “keeps giving back.”
The Underlying Value Behind Plastic Surgery
Despite the secretiveness surrounding these popular procedures, there were 15.6 million cosmetic surgeries performed in 2020 just in the United States. This is roughly 4.7% of the entire U.S. population that has paid to get work done. Given that a standard cosmetic procedure costs between $3200 to $5798, that’s approximately $49 to $90 billion dollars a year in revenue.
This surging demand demonstrates that plastic surgery is a very viable solution for many people, and as a result of this, makes for an exceptional business model. However, from a practitioner’s perspective, the competition for these services is fierce. Dr. Neinstein and his diverse team specialize in cosmetic procedures such as “Mommy Makeover”, Liposuction 360, and breast augmentation.
It may seem odd that a plastic surgeon in Manhattan prizes virtue above all else, but Dr. Neinstein has shaped his business around integrity, honor, and self-control. While he and his associates Dr. Chris Funderburk and Dr. Anna Steve spend their days helping people look and feel their best with nips and tucks, they spend their after-hours and weekends focusing on community initiatives that touch the local community. From sending underprivileged children in the NYC area back to school full of school supplies, to helping local Manhattanites get access to addiction services.
“Success is a painful reality because success revolves around sacrifice and relentlessly overcoming failures,” puts Dr. Neinstein.
In a competitive market like plastic surgery, Dr. Neinstein recalls that being able to successfully operate a clinic on the principles of higher civic and moral duty is a privilege.
And the success that’s been won only channels a greater desire to give back.
Building Loyalty as a Practitioner
Building credibility in the industry takes precision, sacrifice, and time. While medical school students are often allured by the lifestyle and compensation of plastic surgery practice, the reality is that in a high-competition arena like this one, it takes more than just graduation to excel.
Completing his specialization degree was only the beginning of a long journey for Dr. Neinstein. Now with a 5,000-patient caseload, of which 30% are international clients, he’s still enjoying the process of expanding, learning, and growing his practice.
“When you are process driven, there is no end point… there is no winning or losing, there is just the passion for the pursuit. Passion creates trust and loyalty,” Dr. Neinstein affirms.
A stellar reputation and financial compensation are products of providing the best work to clients seeking these significant changes. In order to become the best at a craft, whether it’s in business or in plastic surgery, there needs to be some form of intrinsic motivation and passion for the process. Passion is what will differentiate you in the field, as Dr. Neinstein has proven with his track record and excitement over helping others.
Conclusion
The value of changing and empowering people’s lives for the better can be a prominent motivator for prolonged success. One thing that all medical practitioners share is resilience, from overcoming the years of tough exams, lessons, and challenges pertaining to finding effective solutions to an endless list of illnesses. It’s not difficult to imagine that the same form of resilience can extend into entrepreneurial pursuits, especially in private practice.
