Why is Mobile Marketing So Important?
Before we go on to describe the different types of mobile marketing strategies, let’s first go over why you need to learn as much as you can about it.
With the simple answer being: Almost everyone is on their phones these days.
And wherever your customer goes, you should follow.
For more detailed statistics: according to Siteefy, over 87% of internet users are now also smartphone users. And, in the US alone, the average adult, ages 18 and older, spends almost three hours on their smartphone every single day.
To state the obvious, with those numbers, it’s no wonder why mobile marketing has risen so much in popularity over the last couple of years!
Especially now that it’s so much easier to engage with your customers meaningfully by using marketing automation platforms like Maropost, which is a multi-channel marketing platform that unifies and simplifies customer engagement for B2C brands and retailers.
Types of Mobile Marketing Strategies
There are plenty of mobile marketing strategies that you can use as a business owner to bring new customers to your brand. And, depending on your target audience, your industry niche, and, of course, your budget, you might find one strategy more preferable than the other.
- App-based Marketing: This mobile marketing strategy is often done in one of two ways. Either you create an app of your own or you use an advertising service, like Google’s Admob, to create mobile ads to display on third-party mobile apps.
- Social Media App Marketing: This is similar to the previous strategy. However, this uses ad-services on social media platforms like Facebook, Twitter, Instagram, etc. all of which display ads that are seamlessly integrated into your target audience’s newsfeeds.
- In-Game Mobile Marketing: Also targets specific apps and audiences. However, rather than integrated into news feeds. These ads are often displayed as a pop-up at the bottom of the screen or as a full-screen image that appears for a set period while the game is loading and/or at a non-pivotal point.
- QR Codes: A strategy that gamifies the marketing process by shrouding it in mystery and choice. For this, your customer is given a QR code that they can scan at a specific webpage to discover what’s in store for them.
- Location-based Mobile Marketing: A strategy that takes advantage of a smartphone’s current location. Especially useful for businesses that only want their ads to appear if a person is within a certain mile radius of their storefront or place of business.
- SMS: An older type of mobile marketing where you send direct offers to your customers’ inbox through text messages. Nevertheless, SMS is still an extremely effective channel and you should be aware of the recent text message trends if you want to be successful.
Note: Some experimentation between the different options might be required to find out which of these strategies are the best ones for your business.
How to Succeed at Mobile Marketing?
There are certain things that you should do to make sure that you succeed with your mobile marketing strategies:
- Keep it Simple! Your mobile marketing ads should suit the medium. You don’t need to create fancy graphics or complicated slogans to be successful on mobile. Yes, it needs to be eye-catching to grab people’s attention, but it should also be simple enough that it can be understood within a few seconds.
- Audience vs. Type of Mobile Marketing! When trying to decide which mobile marketing strategy to use, your first consideration should be your target audience. Where do they spend most of their time? Facebook? Playing Games? When you’ve figured that out, choosing the right mobile marketing strategy will be a breeze.
- Location-based Mobile Marketing Applies to Everything! Nowadays, you can optimize most mobile marketing strategies to apply only to a certain locale. Take advantage of this fact and make sure that you are making the most out of your campaigns.
- Experiment! You never know what marketing strategy will be able to net you some new customers! Of course, if you don’t want to go around collecting the reports of your experiments on your own. Marketing automation platforms like Maropost are there to help you track mobile engagement to see what is and isn’t working for your brand!
Thus, we conclude our short guide on Mobile Marketing, and why it has become so important for businesses in 2020. Best of luck on your own Mobile Marketing endeavors!
